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The campaign notebook

Ad creative &
conversion guides.

Find out why ads aren’t converting. Plan better creative for Meta, TikTok and Google campaigns, then give your product page a clearer story.

Create an ad set ↗
  • Meta
  • Instagram
  • TikTok
  • Google Ads
Meta ads · 5 min read

Instagram ad creative fatigue: refresh the idea, not just the background

Investigate whether repetition is the problem, develop distinct creative angles and compare them without confusing new artwork with proven sales improvement.

Meta ads · 5 min read

Meta retargeting creative: answer the next product question

Plan useful follow-up ads around product familiarity, fresh evidence and a clear offer, then test the creative without assuming every attributed sale is incremental.

Google ads · 5 min read

Google Shopping product images: accuracy, variants and AI metadata

Prepare a clear main product image, preserve the exact variant and check Merchant Center image and AI-source metadata requirements before submission.